TYPO

Not all ideas sound great at first. They get pushed aside often, with no one ever knowing if they could have become great. In Typography 2, our project was to design an interactive book to help future design students in the Design and Visual Communication (DVC) program. I thought about how I felt when I started the program. One thing came to mind, I made mistakes. It is natural when learning. “Mistake” sounds like a strong word. It does not speak to design at all. What about “typo”?

Though my professor questioned my idea, I was confident in pursuing it. I knew the upcoming students would relate to the material. The humor of the title acts as a precursor for the rest of the book. The DVC program is rigorous, time consuming, and a lot of hard work. I wanted my book to be light hearted, but educational. This allows for the students to feel comfortable and learn new material. 

The professor later fell in love with the concept, wanting to discuss different approaches. Each page speaks to a different aspect of the program. Some pages list resources and DVC values. Others put a fun spin on design basics through bold type, funny jokes, and creative exercises. I chose the colors navy blue, light pink, and yellow for their high contrast. I strived to have typography as my main design element. My understanding of the audience proved as a strong driving force in developing my concept.