Create. Innovate. Design. Manufacture.
-Artline LTD.
ArtLine LTD.
ArtLine LTD. is an art manufacturing company, committed to enhancing the environments people live and gather in. I started working there in January 2022. I found their branding lacked to emphasize the amazing work they do.
As their graphic designer, I redesigned their entire website and created a process guide for new clients to read. Since the company heavily relies on their website for everyday use, I only had a couple months to get it up and running.
A challenge I gladly accepted.
Redesigning their Website
The biggest issue with their old website was usability. The interior designers struggled to find artwork and products clients referred to. Clients often got lost on the site, struggling to find the products they were looking for. In addition, the old website failed SEO checks and had many broken links. Due to the website’s use of old coding methods, I knew I had to make a new website from scratch.
I used SquareSpace to design their new website. I utilized their main typeface, Montserrat, throughout the site, while emphasizing what they are known for. I broke down their products into categories and added a search feature for clients. I also experimented with coding to add fun elements to the site, such as the About images changing on hover.
After a couple months, I presented the website to the owner, who loved it. He loved the simplicity and how easy it was to use. The new website has increased productivity and reduced confusion.
Explore the Website
The website may have undergone some changes by ArtLine LTD. These changes do not reflect the original design.
All photos and videos of the website on this page best represents the original design by Seraphina Zweifel.
Creating the Process Guide
Since ArtLine is a manufacturing company, they produce a lot of artwork and products. They often find clients unsure about what the company can do. Though one of the employees can explain the process, they wanted a simpler way to get their message across.
I met with one of the senior designers to discuss how we can create an Artwork Selection Process Guide that could be shared with new clients. Based on her notes, I designed a layout that walks the reader through the process. I start by guiding them through the basic steps. Then, I showcase some of their artwork, finishes, and customization options. I end with an overview of the company and what they do. I utilized the company’s bold typeface throughout, while using imagery to explain the process.
ArtLine now uses this guide when speaking with new clients. The guide is also featured on their new website under “Services”.
Process Guide
Get a closer look at the guide I created for ArtLine.